McLaren's Accelerator division applies their Formula One race simulation and modelling expertise to commercial challenges for global partners.
A global pharmaceutical company needed to sharpen their product launch strategies and reduce time to peak sales across multiple annual releases.
McLaren Accelerator were engaged to apply race-winning simulation expertise to model and optimise these strategies at scale.
Working with McLaren's Technical Project Leads, I rapidly designed and iterated data visualisations to surface insights and guide key decisions.
We delivered a bespoke simulation package with the potential to cut launch timescales by months and reduce costs by millions.
RealWear Inc, produce an industry-leading hands-free wearable headset for frontline workers, industrial engineers and medical professionals.
As the principal User Experience designer at RealWear, I championed the user experience across RealWear's devices, apps and platforms. I was involved in the design process end-to-end, engaging with stakeholders across the business. Below are a few of the varied projects I created for.
RealWear needed a cloud platform to give enterprise clients full control over their fleet of deployed industrial headsets.
Industrial clients managing thousands of deployed headsets had no centralised way to handle firmware updates, security policies or device monitoring at scale.
Design and build a cloud-based MDM platform covering device registration, settings management, firmware updates and monitoring — for a fleet of 69,000 headsets.
Working with RealWear's engineering team, I designed the UX architecture, user flows and high-fidelity interfaces to make complex device management tasks feel intuitive.
The platform gave clients visibility and control across their entire fleet. UserPilot telemetry was used to identify friction points and drive a measurable increase in feature adoption.
A UI refresh for RealWear's device OS — giving industrial workers full, hands-free control of their headsets in demanding environments.
RealWear headsets run a custom Android OS built for hands-free, voice-controlled operation — but key UI patterns had fallen behind the demands of frontline users.
Redesign core device features to improve usability and efficiency, working within the strict constraints of a wearable screen and voice-only interaction model.
I designed end-to-end across the feature set — from user flows and wireframes to high-fidelity UI — navigating the unique constraints of a wearable display and voice-only interaction.
The refreshed UI meaningfully improved interaction quality and became the benchmark for RealWear's third-party app certification standards.
Mobile companion app for RealWear's hands-free devices — unifying device management, onboarding, and remote-expert video in a single cohesive experience.
RealWear's existing companion apps were fragmented across devices, inconsistent in experience, and missing key features users needed in the field.
Design a unified companion app from the ground up — covering first-time setup, ongoing device management, and deep integration with RealWear's video solution.
I led end-to-end UX across the product: aligning with senior stakeholders on scope, mapping complex user journeys, and delivering high-fidelity designs and interactive prototypes.
The new app transformed onboarding from a pain point into a strength, unified the device management experience, and brought remote-expert video into the core product flow.
Max is a great UX and UI designer with a product first mindset.
At RealWear he took on the challenge of working with a voice first user experience. This required a high level of understanding of not just UI design concepts, but more importantly the ability apply critical thinking around user interaction and UX.
A great human and a super professional product person, I would recommend Max to any team.
Multiple engagements with Polecat — designing their risk analytics platform and implementing a vibrant rebrand across their brochure site.
I built a beautiful brochure site for Sail Lofts, evoking the tranquility of my home county.
Creation of an interactive microsite for Coca Cola's ticket competition for the London 2012 Olympics where the prize changed every 2012 seconds.
Working within strict Olympic brand guidelines, I designed the animations, transitions and prize-reveal interactions that kept visitors coming back before each countdown reset.
Created an online platform for clients to access their wide-range of currency services
A challenging project of marrying the complex legal requirements of FX with creating an intuitive and customer-friendly interface
New web platform for the London bar chain's major rebrand.
The design challenge was threading vibrant brand energy through a site that needed to balance menus, events and promotions without feeling cluttered.
Working to bring the BBC Academy's diversity training to life, through video, animation and interactive quizzes
This project took a complex and sensitive subject, and broke it down into a training programme that was engaging and informative
Customisable email newsletter template for One Great George Street's premium Westminster event space
Promotional email newsletter utilising Mailchimp's advanced customisation functionality
Max is amazing... seriously.
Quick to ingratiate himself with both the team some very senior stakeholders, Max commanded a huge amount of respect from all levels of the business, and made a huge impact in his time here.
He is talented, honest, and an absolute pleasure to work with - whether it was hitting horrible deadlines, or simply providing a fresh perspective on how we could do things. His contribution to our digital efforts is still very much alive now... to the point where we still look over our shoulders occasionally and think "what would Max have done here?"
Temporary Northerner, London escapee, Bristolian wannabe, Cornish forever
I'm Max. A professional digital designer for over two decades. Started my career working in agencies back when layouts meant tables and the first tech bubble had only just burst, then a move to the capital for a glorious decade or so of freelance and contracting.
A trip round the world, landing in Bristol for start-ups, SaaS and the ever-shifting world of digital design. Along the way I've worked for a hugely diverse range of clients, from the very biggest multi-nationals, to fledgling enterprises, tech scale-ups and the occasional good cause — and now exploring what AI-accelerated design looks like in practice.
When not working I love adventures outside, be that surfing, cycling, climbing, snowboarding or hiking. I'm also rather keen on Lego, dancing, tea, and proper cider.